Content Management Pattern

WordPress

Your site. Your AWS account. Nobody else's hosting bill.

A production-ready WordPress deployment in your own AWS account in about 20 minutes — the platform powering over 40% of the web, configured the way an AWS consultancy would do it for a business that can't afford downtime.

Deploy on AWS Marketplace →
Who This Is For

High-Performance WordPress, Without the Managed-Host Markup

Small & Growing Businesses

A fast, reliable site without a managed-hosting markup.

Marketing Agencies

Manage multiple client sites without per-site platform fees.

Bloggers & Publishers

High-traffic content delivery you fully control.

E-Commerce (WooCommerce)

Database performance tuned for real transaction traffic.

SaaS Marketing Sites

Fast, cacheable pages without vendor lock-in.

Nonprofits

Production-grade WordPress hosting on a nonprofit budget.

If you're paying a managed host mostly for convenience rather than for anything WordPress itself can't do on its own, the next section shows what that convenience is actually costing you.

The Actual Cost Comparison

Managed WordPress Hosting vs. One Flat Cost

Cost comparison for WordPress
WP EnginePantheonWordPress VIPThis Pattern
Price$30/mo+$50/mo+ (Basic)$2,000/mo+$0.02/hr flat (~$14.60/mo)
Pricing modelPer site, tieredPer site, tieredPer site, enterprisePer organization
BillingMonthly/annualMonthly/annualAnnual contractUsage-based, cancel anytime
Data lives onWP Engine's serversPantheon's serversWordPress VIP's serversYour own AWS account
Cost as you growEscalates by tier and trafficScales to $500–916/mo at higher performance tiersEnterprise-only, custom scalingStays flat

Pricing shown reflects each provider's publicly listed entry tiers; feature sets, support levels, and included dev tooling differ meaningfully between them, so this compares hosting cost specifically, not full feature parity.

$2,000+ TYPICAL MONTHLY COST OF ENTERPRISE MANAGED WORDPRESS

Enterprise-grade managed WordPress hosting like WordPress VIP commonly starts around $2,000/month — this pattern costs about $15/month flat, running the exact same open-source WordPress core.

Why Self-Hosted

Free, Open-Source Publishing Software

WordPress core has always been free and open source, powering over 40% of the web — managed hosts charge for convenience and often restrict plugin and theme choices along the way. Self-hosting keeps full control of those decisions.

Free & open-source, no license fees

No restricted plugin or theme choices

Site data stays in your infrastructure

No forced upgrade schedule

What This Pattern Handles For You

Production-Ready, Following AWS Best Practices

This CloudFormation template and custom AMI deploy a complete WordPress environment — live in about 20 minutes.

Auto-Scaling

Handle traffic spikes automatically.

Managed Backups

Automated database and file backups.

Custom Domains

Easy SSL certificate management.

High Performance

Optimized for speed.

Live in about 20 minutes
The Direct Comparison

What's Easy to Get Wrong, Handled By Default

Obstacles to Deployment Without FOSSonCloud Pattern
Solved By FOSSonCloud Pattern
Obstacle Without FOSSonCloud Pattern

Setting up EFS shared storage so uploads work correctly across multiple servers

Solved By FOSSonCloud Pattern

EFS shared WordPress files, configured by default

Obstacle Without FOSSonCloud Pattern

Configuring SSL certificates and keeping them renewed

Solved By FOSSonCloud Pattern

ACM-managed SSL certificates, renewed automatically

Obstacle Without FOSSonCloud Pattern

Setting up object caching that actually holds up under real traffic

Solved By FOSSonCloud Pattern

ElastiCache object caching, tuned for production

Obstacle Without FOSSonCloud Pattern

Tuning a database cluster for content-heavy or e-commerce sites

Solved By FOSSonCloud Pattern

Aurora MySQL cluster, sized for production

Built By People Who Do This Professionally

FOSSonCloud is built by Ordinary Experts, an AWS Consulting Partner working in Infrastructure as Code since 2014. This isn't a repackaged black-box AMI — the CloudFormation template is open source, so you can see exactly what's being deployed.

Architecture

WordPress architecture diagram showing the AWS infrastructure components

This pattern deploys a complete WordPress infrastructure including:

  • Auto-scaling EC2 instances
  • Aurora MySQL database cluster
  • EFS for shared WordPress files
  • ElastiCache for object caching
  • CloudFront CDN
  • ACM for SSL certificates
Before You Start

What You'll Need

Everything required to go from this page to a running WordPress deployment.

An AWS Account

With billing enabled and permission to launch resources in the region you plan to deploy to.

A Subscription to This Pattern on AWS Marketplace

Accepting the marketplace terms is what makes the CloudFormation template available to launch in your account.

A Registered Domain Name

Pointed at the infrastructure this pattern creates — used for your ACM-managed SSL certificate and site URL.

IAM Permissions to Launch CloudFormation Stacks

The stack creates auto-scaling EC2 instances, an Aurora MySQL cluster, EFS storage, ElastiCache, and a CloudFront distribution on your behalf.

About 20 Minutes

For the stack to finish launching before your WordPress site is live.

Getting Started

Up and Running in 4 Steps

1

Subscribe to the WordPress pattern on AWS Marketplace

2

Launch the CloudFormation stack in your AWS account

3

Complete the WordPress installation

4

Install your theme and plugins — live in about 20 minutes

Support Included

Self-Hosted Doesn't Mean Unsupported

Free Onboarding Session

A 1-hour call with a FOSSonCloud engineer, included with every deployment.

Ongoing Email Support

Direct line to support@fossoncloud.com whenever you need it.

Deploy on AWS Marketplace

Production-ready WordPress in your own AWS account, live in about 20 minutes.

Deploy on AWS Marketplace →